Shona Callahan

SVP & Director of Workplace and Retail Design Standards


With over 23 years of expertise in architectural and interior design, Shona Callahan stands as the Senior Vice President of Branch Design Standards at Truist, overseeing the strategic management of retail and small business distribution channels. Her illustrious career has been marked by a profound impact on the store designs of esteemed brands like Bank of America, Estee Lauder: Aveda, and L’Oréal: Lancôme and Biotherm. At the helm of her responsibilities lies a wealth of core competencies. Shona excels in devising strategies for enhanced efficiency and optimal channel utilization. Her keen eye for market dynamics drives the creation of diverse footprints tailored to meet specific market demands. Collaborating seamlessly with cross-functional teams encompassing strategy, marketing, finance, and real estate, Shona has been instrumental in aligning these areas with her design initiatives.

Shona’s leadership extends to managing vendor performance and standards on a company-wide scale. Her commitment to excellence is evident through meticulous site visits, ensuring top-notch quality and unwavering compliance. Beyond her professional expertise, Shona is deeply passionate about infusing a consistent brand vision into the branch environment while balancing design excellence with budgetary constraints.
A trailblazer in her field, Shona Callahan is revered for her prowess in creative problem-solving and collaborative leadership. Her journey to excellence is underscored by a robust foundation—a Bachelor of Fine Arts in Interior Design from the prestigious Savannah College of Art and Design.

Shona is an advocate for combining innovation with functionality, elevating brand identities through captivating store designs. Her expertise, paired with a fervent dedication to excellence, makes her a luminary in the realm of retail branch design—a true visionary transforming spaces into immersive brand experiences.